Branislava Lovre

Branislava Lovre is a journalist, editor, AI ethics and implementation expert, and international media innovator focused on the responsible adoption of artificial intelligence in journalism, communication, and public-interest work. She is the co-founder and Editor-in-Chief of AImpactful, an independent media and training platform focused on AI, media, society, and practical responsible use of AI, and the co-founder and President of the Management Board of AIMedia, a Serbia-based association dedicated to media, education, and innovation. With more than two decades of experience in media and communication, Branislava works with newsrooms, organizations, NGOs, and international partners on AI literacy, ethical and responsible AI use, editorial transformation, trust, transparency, and practical implementation. Through AImpactful, she develops and leads editorial projects, interviews, podcasts, training programmes, and advisory work related to AI in journalism, public communication, and organizational practice. Branislava has contributed to international conversations on AI and journalism through speaking, training, mentoring, and collaboration with organizations including ICFJ, the European Journalism Centre, journalism.co.uk, Journalismfund Europe, Trusting News, Women in AI, OSCE, Thomson Foundation, and All Tech Is Human. In 2023, she was named one of the 100 Brilliant Women in AI Ethics. Her professional approach is grounded in a simple belief: AI should serve people, public interest, and responsible decision-making.