Independent journalism on AI, media and society

AImpactful is an independent, nonprofit newsroom covering artificial intelligence and its impact on journalism, media, and society. Through original reporting, AI news, interviews, analysis, and video journalism, we explore how AI is changing the way we work, communicate, and understand the world. Alongside our editorial work, we support newsrooms, NGOs, and other organizations through AI literacy training, governance tools, research, and advisory services.

Independent journalism on AI, media and society

AImpactful is an independent, nonprofit newsroom covering artificial intelligence and its impact on journalism, media, and society. Through original reporting, AI news, interviews, analysis, and video journalism, we explore how AI is changing the way we work, communicate, and understand the world. Alongside our editorial work, we support newsrooms, NGOs, and other organizations through AI literacy training, governance tools, research, and advisory services.

What we do

From independent journalism and public-interest conversations to practical training and strategic support, we help people and organizations understand AI, examine its impact, and make more informed decisions.

  • Independent newsroom

    We publish original journalism on AI, journalism, ethics, trust, governance, communication, and society. Our editorial work includes AI news, written interviews, video podcasts, analysis, explainers, and public-interest reporting.

    Explore our journalism →
  • Training and workshops

    We design and deliver practical AI training and workshops for journalists, editors, communicators, NGOs, institutions, and teams that want to understand AI better and use it more responsibly.

    Learn more →
  • Speaking

    We contribute to events, conferences, panels, and public conversations through talks, moderation, and speaking engagements on AI, media, ethics, adoption, and change.

    Invite us →
  • Advisory

    We support organizations through advisory work on responsible AI use, editorial change, communication, governance, and strategic adoption.

    See our services →
  • Creative and audiovisual production

    We develop and produce audiovisual content, including recorded interviews, video podcasts, AI-supported visual formats, and new storytelling approaches.

    Explore services →

Why AImpactful

AI is changing journalism, communication, institutions, work, and public life quickly. People need reporting, analysis, and support they can trust.

AImpactful exists to make that space clearer. We publish strong editorial content, create room for serious conversations, and work with people and organizations that want to approach AI with more clarity, care, and confidence.

We are here for people who want better questions, better information, and better decisions around AI.

Vendor-independent

We do not promote AI tools or platforms. Our work is shaped entirely by what is useful, accurate, and responsible.

Built on journalism

Over two decades of experience in newsrooms, media, and public-interest communication. We understand how information works.

International reach

We work with organizations across Europe, the US, Asia, and Africa, adapting to different contexts and needs.

Practical and grounded

Everything we do is tied to real work, real tools, and real decisions that people and organizations actually face.

Video Podcast

Latest Video Podcast Episodes

Watch recent conversations with journalists, researchers, founders, policy experts, and practitioners working across AI, media, and society.

  • Published On: September 1st, 2026
    Published On: September 1st, 2026

    “You might be doing an excellent job creating editorial content, and then the agents come. But if your structured data is not good, the agents may not be able to capture the most important parts.”

  • Published On: August 1st, 2026
    Published On: August 1st, 2026

    Khalil A. Cassimally explains how newsrooms can use AI to understand audience needs, analyse qualitative research and experiment responsibly with synthetic personas.

  • Published On: May 7th, 2026
    Published On: May 7th, 2026

    “AI literacy for young children can start with very simple conversations. Where are you seeing this character? Is this the official place to watch it, or is it someone else using that character in a different way?”

AI Interviews

Latest AI Interviews

Read recent interviews with people shaping conversations around AI in journalism, ethics, law, governance, innovation, and public communication.

  • Published On: May 28th, 2026
    Published On: May 28th, 2026

    "There are three things I think we can’t even come close to competing with AI tools at. One is news discovery. One is an initial level of deep research on a topic. And another one is verification."

  • Published On: April 15th, 2026
    Published On: April 15th, 2026

    "I truly believe that AI is not a servant; it is a co-partner. We must move from a ‘black box’ to a ‘glass box’ model to understand how decisions are made, because our lives depend on it."

  • Published On: March 21st, 2026
    Published On: March 21st, 2026

    “Zero Click describes a situation where there are less clicks to publishers because you can find what you need in the SERP via YouTube, Reddit, or AI, but it does not mean there are NO CLICKS. Losing traffic is not the same as there being no traffic.”

AI News

Latest AI News

Follow recent AI news, developments, opportunities, and announcements that matter for media, communication, policy, and responsible use.

  • Published On: September 28th, 2026
    Published On: September 28th, 2026

    David Walmsley, Mariya Gabriel and Liz Corbin examine the relationship between access to information, independent journalism and information integrity in this World News Day opinion piece.

  • Published On: September 10th, 2026
    Published On: September 10th, 2026

    Google is bringing real-time voice conversations to Gmail, Docs and Keep, using Gemini Audio to search email, structure documents and organize spoken ideas.

  • Published On: September 4th, 2026
    Published On: September 4th, 2026

    Anthropic’s prompting guide for Claude Fable 5.1 includes a surprisingly simple way to reduce overly elaborate AI writing: “Please remove all mannered prose.”

Our guests

Who we speak with

Our guests and contributors include journalists, newsroom leaders, researchers, founders, policymakers, legal experts, nonprofit leaders, educators, and practitioners working directly on AI ethics, media change, governance, innovation, and responsible use.

We look for voices with real experience, strong thinking, and something useful to say about how AI is changing the world around us.

Journalists Researchers Policymakers Legal experts NGO leaders Founders Educators AI practitioners
Meet our guests →

Who we are

AImpactful was founded by Branislava Lovre and Branimir Lovre as a platform for sharper, more responsible conversations about artificial intelligence and its impact on media, society, and public life.

What started as a media project has grown into a wider platform that brings together journalism, expert dialogue, AI training, advisory work, and creative production.

We care about how AI changes journalism, communication, institutions, trust, and public understanding, and about helping people and organizations respond with more clarity and better judgment.

Read our story →

Branislava Lovre

Co-founder & Editor-in-Chief

Branimir Lovre

Co-founder
Work with us

Our Services

We work with media organizations, institutions, NGOs, networks, events, and teams looking for strong support around AI training, responsible AI use, editorial change, public-interest communication, and strategic storytelling.

If you need training, workshops, a speaker, advisory support, editorial collaboration, or audiovisual production, we would be glad to hear from you.

AI Training & Workshops
Keynotes & Speaking
Consulting & Advisory
AI Policy Development
Content & Production Support
Editorial Collaboration
FAQ

Frequently asked questions

Everything you need to know about AImpactful.

What is AImpactful?

AImpactful is a platform that brings together media, AI training, advisory work, and creative production. We cover artificial intelligence through video podcasts, interviews, AI news, and practical work with organizations.

Who is AImpactful for?

AImpactful is for journalists, editors, communicators, researchers, policymakers, institutions, NGOs, founders, educators, media professionals, and teams looking for clearer and more useful ways to understand and work with AI.

What kind of content does AImpactful publish?

AImpactful publishes AI news, written interviews, video podcasts, explainers, commentary, and public-interest stories focused on how artificial intelligence is changing media, society, and professional life.

Does AImpactful offer AI training?

Yes. AImpactful offers practical AI training and workshops for journalists, communicators, institutions, NGOs, and teams that want to use AI more responsibly and more effectively.

Can I invite AImpactful to speak at an event?

Yes. AImpactful is available for speaking engagements, panels, moderation, workshops, and expert conversations on AI, media, ethics, journalism, trust, adoption, and change.

Does AImpactful provide advisory support?

Yes. AImpactful works with organizations on advisory projects related to responsible AI use, editorial change, communication, governance, and strategic adoption.

What is included in creative and audiovisual production?

This includes recorded interviews, video podcasts, AI-supported visual formats, and other editorial and audiovisual production work designed to make important topics more engaging and easier to follow.

How can I work with AImpactful?

You can get in touch for training, workshops, speaking, advisory support, partnerships, editorial collaboration, or audiovisual production.

Let's build better conversations about AI

Read, watch, explore, or get in touch. AImpactful brings together media, training, and advisory work for people who want clearer thinking and stronger work around AI.

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