One platform, five ways to engage with AI
AImpactful connects media, training, speaking, advisory work, and creative production. We cover AI through journalism, ethics, policy, communication, trust, and real-world use.
AI media, training, and advisory
We create editorial content, practical learning, expert-led sessions, and strategic support for people and organizations working through the impact of AI.
Media platform
We publish original editorial content on AI, journalism, ethics, trust, governance, communication, and society. Our formats include AI news, written interviews, video podcasts, explainers, and public-interest stories.
Explore our media →Training and workshops
We design and deliver practical AI training and workshops for journalists, editors, communicators, NGOs, institutions, and teams that want to understand AI better and use it more responsibly.
Learn more →Speaking
We contribute to events, conferences, panels, and public conversations through talks, moderation, and speaking engagements on AI, media, ethics, adoption, and change.
Invite us →Advisory
We support organizations through advisory work on responsible AI use, editorial change, communication, governance, and strategic adoption.
See our services →Creative and audiovisual production
We develop and produce audiovisual content, including recorded interviews, video podcasts, AI-supported visual formats, and new storytelling approaches.
Explore services →Why AImpactful
AI is changing journalism, communication, institutions, work, and public life quickly. People need reporting, analysis, and support they can trust.
AImpactful exists to make that space clearer. We publish strong editorial content, create room for serious conversations, and work with people and organizations that want to approach AI with more clarity, care, and confidence.
We are here for people who want better questions, better information, and better decisions around AI.
Vendor-independent
We do not promote AI tools or platforms. Our work is shaped entirely by what is useful, accurate, and responsible.
Built on journalism
Over two decades of experience in newsrooms, media, and public-interest communication. We understand how information works.
International reach
We work with organizations across Europe, the US, Asia, and Africa, adapting to different contexts and needs.
Practical and grounded
Everything we do is tied to real work, real tools, and real decisions that people and organizations actually face.
Latest Video Podcast Episodes
Watch recent conversations with journalists, researchers, founders, policy experts, and practitioners working across AI, media, and society.
"The humans are much better at sense making and narrative and storytelling. The machines are much better at being systematic and complete and thorough. If you could combine the best of both systems in a hybrid way, you could get a result that would be far better than either human or pure machine versions."
"We're now too concerned about search engines and not enough about find engines. People don't tend to search for journalism. They are much more likely to find it."
"What I found, especially in the nonprofit sector, is that it is a true community. There is no idea of competition or conflicts of interest. There is an openness to support each other, especially when it comes to AI."
Latest AI Interviews
Read recent interviews with people shaping conversations around AI in journalism, ethics, law, governance, innovation, and public communication.
"I truly believe that AI is not a servant; it is a co-partner. We must move from a ‘black box’ to a ‘glass box’ model to understand how decisions are made, because our lives depend on it."
“Zero Click describes a situation where there are less clicks to publishers because you can find what you need in the SERP via YouTube, Reddit, or AI, but it does not mean there are NO CLICKS. Losing traffic is not the same as there being no traffic.”
"AI is moving quickly into daily life, but access, literacy, governance, and protections are not keeping pace, especially for marginalized communities. When inclusion and access lag behind deployment, the future gets decided by default."
Latest AI News
Follow recent AI news, developments, opportunities, and announcements that matter for media, communication, policy, and responsible use.
Talos Fellowship has opened applications for Autumn 2026, with AI policy training, a Brussels summit, and an optional paid placement. Apply by 27 April 2026.
Applications are now open for the Cambridge ERA:AI Fellowship Summer 2026, a 10-week, fully funded research programme in Cambridge.
Anthropic temporarily doubled Claude usage limits through March 27 and made the 1-million-token context window generally available for Opus 4.6 and Sonnet 4.6.
Who we speak with
Our guests and contributors include journalists, newsroom leaders, researchers, founders, policymakers, legal experts, nonprofit leaders, educators, and practitioners working directly on AI ethics, media change, governance, innovation, and responsible use.
We look for voices with real experience, strong thinking, and something useful to say about how AI is changing the world around us.
Meet our guests →Who we are
AImpactful was founded by Branislava Lovre and Branimir Lovre as a platform for sharper, more responsible conversations about artificial intelligence and its impact on media, society, and public life.
What started as a media project has grown into a wider platform that brings together journalism, expert dialogue, AI training, advisory work, and creative production.
We care about how AI changes journalism, communication, institutions, trust, and public understanding, and about helping people and organizations respond with more clarity and better judgment.
Read our story →Branislava Lovre
Co-founder & Editor-in-ChiefBranimir Lovre
Co-founderOur Services
We work with media organizations, institutions, NGOs, networks, events, and teams looking for strong support around AI training, responsible AI use, editorial change, public-interest communication, and strategic storytelling.
If you need training, workshops, a speaker, advisory support, editorial collaboration, or audiovisual production, we would be glad to hear from you.
Frequently asked questions
Everything you need to know about AImpactful.
What is AImpactful?
AImpactful is a platform that brings together media, AI training, advisory work, and creative production. We cover artificial intelligence through video podcasts, interviews, AI news, and practical work with organizations.
Who is AImpactful for?
AImpactful is for journalists, editors, communicators, researchers, policymakers, institutions, NGOs, founders, educators, media professionals, and teams looking for clearer and more useful ways to understand and work with AI.
What kind of content does AImpactful publish?
AImpactful publishes AI news, written interviews, video podcasts, explainers, commentary, and public-interest stories focused on how artificial intelligence is changing media, society, and professional life.
Does AImpactful offer AI training?
Yes. AImpactful offers practical AI training and workshops for journalists, communicators, institutions, NGOs, and teams that want to use AI more responsibly and more effectively.
Can I invite AImpactful to speak at an event?
Yes. AImpactful is available for speaking engagements, panels, moderation, workshops, and expert conversations on AI, media, ethics, journalism, trust, adoption, and change.
Does AImpactful provide advisory support?
Yes. AImpactful works with organizations on advisory projects related to responsible AI use, editorial change, communication, governance, and strategic adoption.
What is included in creative and audiovisual production?
This includes recorded interviews, video podcasts, AI-supported visual formats, and other editorial and audiovisual production work designed to make important topics more engaging and easier to follow.
How can I work with AImpactful?
You can get in touch for training, workshops, speaking, advisory support, partnerships, editorial collaboration, or audiovisual production.
Let's build better conversations about AI
Read, watch, explore, or get in touch. AImpactful brings together media, training, and advisory work for people who want clearer thinking and stronger work around AI.
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