Adobe has introduced a series of groundbreaking AI-driven enhancements to Adobe Premiere Pro. These innovations promise to transform professional video editing by simplifying complex processes and expanding creative possibilities for editors worldwide.

Videographer working with video editing software. (Image Source: Envato)

Scheduled for release later this year, these new features in Premiere Pro leverage the power of Adobe’s Firefly AI models to streamline video editing tasks like adding or removing objects from scenes and extending clips. This integration not only enhances the flexibility of video editing workflows but also supports a more intuitive creative process.

In addition to internal developments, Adobe is exploring the incorporation of third-party AI models from industry leaders such as OpenAI, Pika Labs, and Runway directly into Premiere Pro. This strategic move aims to offer users a more versatile editing environment by allowing them to choose from a variety of AI tools that best suit their project needs.

One of the standout features soon to be available is the Generative Extend tool, which enables editors to seamlessly lengthen clips to perfect the timing of edits and transitions. This tool addresses a common challenge faced by professionals, offering them the ability to create additional content for precise edits.


Moreover, Adobe is set to revolutionize the process of object manipulation within video scenes. The upcoming tools will allow editors to effortlessly select, track, and replace or remove objects. These capabilities extend to changing visual elements such as an actor’s attire or adding set decorations, all within a few clicks.

Project manager giving instructions to designer. (Image Source: Envato)

Another feature, Text to Video, enables the generation of new footage directly within Premiere Pro. Users can input text prompts or upload reference images to produce clips that can serve as storyboards or B-roll, enhancing the storytelling aspect of video production.

Recognizing the importance of sound quality in video production, Adobe has also announced the general availability of new AI-powered audio workflows. These improvements include interactive fade handles, new essential sound badges for audio categorization, effect badges, and dynamically resizing waveforms, all designed to make audio editing more precise and efficient.

As part of the Content Authenticity Initiative, Adobe ensures transparency in AI-generated content by providing Content Credentials, which act like a nutrition label for online content.

These enhancements are set to be available to Adobe Premiere Pro users starting this May.