Our Guests: AI Experts Behind AImpactful Conversations

AImpactful’s guests come from newsrooms, startups, research labs, law firms, NGOs, and international organizations. On this page, you can explore people working across AI ethics, AI in journalism, AI policy and regulation, business and product development, media production, intellectual property, and AI adoption worldwide. What they share is direct, hands-on experience with artificial intelligence and a willingness to speak honestly about what works, what fails, and what comes next.

Through video podcast and written interviews, they offer a closer look at what this work actually involves. Browse all guests below.

  • David Caswell

    David Caswell

    “The functionality from AI is so fundamental to what news does. It deals with the heart of information, that sooner or later it’s going to add up to something more than just making the existing way we do journalism more efficient. It’s going to add up to a whole new, very different kind of information ecosystem.”

  • Laurens Vreekamp

    Laurens Vreekamp

    “Journalists need to become a beacon of trust – that role will become way more important than to write well.”

  • Pete Pachal

    Pete Pachal

    "If you have a chatbot and you put it strategically in the right places, your readers will tell you what they want. For the readers in your community that are very active and loyal, you're going to learn so much from having them talk to you that you can adjust your content strategy around that."

  • Dr. Ansgar Koene discussing responsible artificial intelligence

    Ansgar Koene

    "The speed of technology adoption is not determined by how fast we can program, but by the 'speed of trust' the public has in the system. Regulation like the AI Act is not a brake on innovation; it serves as a necessary 'badge' proving a product is safe enough for people to actually allow it into their lives."