Our Guests: AI Experts Behind AImpactful Conversations

AImpactful’s guests come from newsrooms, startups, research labs, law firms, NGOs, and international organizations. On this page, you can explore people working across AI ethics, AI in journalism, AI policy and regulation, business and product development, media production, intellectual property, and AI adoption worldwide. What they share is direct, hands-on experience with artificial intelligence and a willingness to speak honestly about what works, what fails, and what comes next.

Through video podcast and written interviews, they offer a closer look at what this work actually involves. Browse all guests below.

  • Erika Marzano discussing TikTok and social media journalism

    Erika Marzano

    “Since the beginning in 2018, I have focused on two main areas. First, Twitter/X, which has transformed from the go-to platform for media, journalists, and news to one of the most controversial platforms in recent years. Second, I address ways to cover news for younger audiences on various platforms, particularly TikTok, where I train newsrooms on effective storytelling and format strategies and support the opening of new channels.”

  • Lars Adrian Giske discussing journalism with AI

    Lars Adrian Giske

    “The key was finding the right place to apply AI. Some asked why we didn’t automate the writing of the story since we have the documentation and summary. We wanted to ensure humans were in the loop, automating the time-consuming research work and freeing up journalists to do what they do best—call sources and talk to people, where the good stories are. “

  • Theodora Skeadas

    “Interdisciplinary collaboration and responsible AI are crucial to ensuring that technology serves the public good while mitigating potential risks.”

  • Mattia Peretti

    “AI technologies can indeed help the journalism industry, but only if we first collectively accept that our mission is not to be content creators but to provide a service built on listening.”