Nvidia has entered into a non-exclusive licensing agreement with AI chip startup Groq, granting Nvidia access to Groq’s technology for AI inference workloads, while several senior executives and engineers from Groq will join Nvidia.

Image source: Envato

As reported by Financial Times and Business Insider, Groq founder Jonathan Ross, who previously helped build Google’s AI chip program, along with Groq President Sunny Madra and a number of senior engineers, will transition to roles at Nvidia as part of the arrangement.

Despite the departure of part of its leadership team, Groq confirmed that it will continue operating as an independent company. Simon Edwards has been appointed as the company’s new chief executive officer, and Groq’s cloud services and existing commercial partnerships will remain in place.

AI Usage Notice: In preparing this article, AI tools were used with careful human oversight and editing. We believe in transparency regarding the use of AI in our work.
AI Usage Notice: In preparing this article, AI tools were used with careful human oversight and editing. We believe in transparency regarding the use of AI in our work.

While earlier media reports speculated about a potential acquisition, both companies have clarified that the deal consists of technology licensing and targeted hiring, rather than a full takeover of the company.

The agreement reflects a broader trend among large technology firms that are increasingly opting for licensing arrangements combined with selective talent acquisition, instead of traditional mergers and acquisitions.