Is it time to “Chat” your brand?

As AI search engines like ChatGPT, Claude, Gemini, and Perplexity become more widely used, it’s not far from reality that one of these names will become a verb—just like Google. Although phrases like “Chat it” or “Perplex it” may not be common yet, the growing use of AI search is inevitable.

AI search is becoming the new norm

This shift has serious implications for brands, as optimizing only for traditional search engines may no longer be enough. According to The Wall Street Journal, publishers estimate that they could lose between 20% and 40% of their Google-generated traffic if the AI search trend continues. This potential shift highlights the urgency for brands to start thinking about optimizing for AI search as part of their digital strategy.

This is where HubSpot’s AI Search Grader comes into play. This free tool provides an in-depth analysis of how AI models represent your brand.

How Does AI Search Grader Work?
All you need to do is enter basic information about your brand, such as:

• Company Name
• Location
• Products or Services
• Company Type

Based on this data, the tool automatically analyzes your visibility on the ChatGPT search engine.

What Can You Learn?

• Brand Visibility: How often and exactly where your brand appears in AI search results.
• Sentiment Analysis: What do users think about your brand? Are the comments and opinions positive, neutral, or negative?
• Share of Voice: How does your brand compare to the competition? What portion of the total searches in your industry belongs to you?

Based on the results obtained, this tool provides concrete recommendations to improve your strategy to increase visibility and enhance sentiment.

How Can AI Search Grader Help You?

• Increase Brand Awareness: Optimize your presence on AI search engines and ensure that your brand is among the first users to see.
• Improve Sentiment: Find out what users really think about your brand and take steps to improve their experience.
• Identify Growth Opportunities: Identify areas where you have room for improvement and use that information to grow your business.

Currently, AI Search Grader is focused on ChatGPT, but HubSpot plans to expand to other AI search engines. If you’re interested in how your brand stands in this new search landscape, you can try AI Search Grader for free, but don’t forget what HubSpot also reminds you: “These recommendations are generated by an AI tool and have not been reviewed by a human being; results are not guaranteed and are not a substitute for professional advice.”