Adobe’s New AI Tool: Firefly Video Model

Adobe has introduced the Firefly Video Model, an AI-powered tool that enables users to generate video clips from text prompts or images. The Firefly Video Model, launched in February 2025, is now in public beta and integrates with Adobe’s Creative Cloud suite. Users can generate five-second videos in 1080p resolution by typing prompts or uploading visuals as references. The tool provides options to adjust camera angles, lock specific frames, and add effects like lighting or atmospheric elements.

Key Features of Firefly Video Model

• Text-to-Video and Image-to-Video Generation: Users can create visually stunning video clips by simply describing their vision or uploading an image as a reference.
• Advanced Creative Controls: The model offers options to lock specific frames (e.g., the first and last frames) for continuity, control camera angles and movements, and apply unique artistic styles. Users can even add atmospheric elements like fog or lens flares for cinematic effects.
• Seamless Integration with Adobe Creative Cloud: Firefly Video Model works seamlessly with Adobe’s flagship apps, including Photoshop, Premiere Pro, and Adobe Express. This integration allows creators to move effortlessly from ideation to production.
• Commercial Safety: To address concerns about copyright infringement, the model has been trained exclusively on Adobe Stock content and other licensed materials. This ensures that all generated content is safe for commercial use.
• Subscription Plans: Adobe has introduced new subscription tiers—Firefly Standard and Firefly Pro— that provide access to premium features for video and audio generation.

Major brands are already leveraging Firefly Video Model for commercial projects. From creating b-roll footage to crafting custom animations and design elements, the tool has proven invaluable for marketers, advertisers, and content creators looking to produce high-quality visuals quickly.

For instance, PepsiCo recently used Firefly Video Model to generate promotional clips for their latest product launch. The tool enabled their team to experiment with various visual styles and narratives without the need for costly reshoots or external production teams.