Our AI Story

Welcome to AImpactful, a venture brought to life by a sibling duo that skillfully oscillates between being a dream team and delightful double trouble. We’re here to support your exploration of the dynamic world of AI, weaving our shared passion, expertise, and the occasional sibling rivalry into every facet of this platform. We’re not just showcasing the latest in AI; we’re committed to making it accessible, educational, and suffused with a relaxed elegance. So, if you’re ready for an AI exploration that’s as informative as it is enjoyable, you’ve landed in the perfect spot.

This platform is your passport to the AI frontier, where we’re not just observing, but actively contributing to the progress that’s reshaping our world. From insightful written pieces that pique your interest, to vodcasts that keep you engaged, we’re dedicated to exploring all aspects of AI.

And here’s the special part , we’re not just a hub for tech-savvy individuals or AI professionals. Rather, we’re for anyone who’s ever been intrigued by how their smartphone assistant seems so intuitive, or why their online ads are uncannily accurate. We’re all about demystifying AI, focusing less on the intimidating technical details and more on its influence on everyday life and ethical implications.

So, whether you’re an AI veteran or a newcomer, you’re in the right place. Jump in, start discovering, and join our conversation. Together, we’ll navigate the intriguing world of AI, making it understandable and fascinating for everyone. Ready to start this journey? Let’s get going!

Who we are

Co-founder

Branislava Lovre

Branislava Lovre is a journalist, editor, AI ethics and implementation expert, and international media innovator focused on the responsible adoption of artificial intelligence in journalism, communication, and public-interest work.

She is the co-founder and Editor-in-Chief of AImpactful, an independent media and training platform focused on AI, media, society, and practical responsible use of AI, and the co-founder and President of the Management Board of AIMedia, a Serbia-based association dedicated to media, education, and innovation.

With more than two decades of experience in media and communication, Branislava works with newsrooms, organizations, NGOs, and international partners on AI literacy, ethical and responsible AI use, editorial transformation, trust, transparency, and practical implementation.

Through AImpactful, she develops and leads editorial projects, interviews, podcasts, training programmes, and advisory work related to AI in journalism, public communication, and organizational practice.

Branislava has contributed to international conversations on AI and journalism through speaking, training, mentoring, and collaboration with organizations including ICFJ, the European Journalism Centre, journalism.co.uk, Journalismfund Europe, Trusting News, Women in AI, OSCE, Thomson Foundation, and All Tech Is Human. In 2023, she was named one of the 100 Brilliant Women in AI Ethics.

Her professional approach is grounded in a simple belief: AI should serve people, public interest, and responsible decision-making.

Co-founder

Branimir Lovre

Branimir Lovre is a video editor, producer, and co-founder of AImpactful. For more than a decade, he has worked in media production, post-production, and digital content, with a strong focus on editing, storytelling, and shaping audiovisual work that feels clear, engaging, and well made.

At AImpactful, he helps shape the platform's creative and production side, from video podcasts and recorded conversations to short-form video and broader audiovisual workflows. His work is practical, detail-driven, and focused on making ideas translate well across different formats and audiences.

Over the years, he has contributed to a range of media and public-interest projects, including work connected to Media Inlet, OSCE-supported productions, and content review, quality assurance, and standards-based evaluation in international digital environments, including Adobe-related work.

In recent years, he has also built strong experience in the responsible use of AI in visual and audiovisual production, including AI-supported image, video, and audio workflows. His work brings together creativity, technical care, and a strong sense of quality.

What AImpactful is

AImpactful brings together two parts of the work.

One is media. We publish interviews, video podcasts, AI news, and other editorial content that helps people understand what is happening in artificial intelligence and why it matters.

The other is training and support. We work with newsrooms, NGOs, institutions, and organizations through workshops, speaking, advisory work, and content and production support.

Those two sides belong together. Reporting on AI without understanding how people use it is not enough. Training people on AI without strong editorial judgment is not enough either.

Why we built it

We built AImpactful because AI is already shaping journalism, communication, public life, and everyday work.

People do not need more noise. They need better explanations. Better questions. Better decisions.

That is what this platform is for. We want to help people understand what AI is doing, where it is useful, where it fails, where it creates risk, and where it needs human judgment, policy, and restraint.

What we care about

We care about accuracy. We care about clarity. We care about trust.

We care about how AI affects journalism, media, communication, copyright, policy, education, and public understanding.

We care about making this subject more accessible without flattening it into empty optimism or fear.

What you will find here

Video podcasts and recorded conversations
Written interviews
AI news and briefings
Editorial coverage on AI and society
AI literacy and training work
Practical support for teams and organizations

Who this is for

AImpactful is for journalists, editors, communicators, educators, NGO teams, institutions, and curious readers who want a clearer view of AI and its effects.

It is also for organizations that want help making sense of AI inside their own work, from first questions to stronger internal decisions.

If any of this sounds like something you need, we would like to hear from you.

Visit our Contact page